Pink Jewels Boutique – A Store for Moms by a Mom

Marie Khoury offers a one-stop-shop for moms at her Livingston Town Center store, Pink Jewels.



Marie Khoury grew up working at her father’s retail store and accompanying him to vendor shows, so it’s no surprise she now owns her own shop, Pink Jewels, located in the Livingston Town Center.

“It’s just in my DNA,” she said, reflecting on working at her father’s store during summer vacations, weekends, and the busy holiday season. “Retail has always been a passion of mine. It’s a fire that’s always been inside me.”

Pink Jewels opened in 2009 and is celebrating 13 years this November. Don’t be fooled by the name; the shop carries clothing and home goods in addition to jewelry and accessories. Marie’s vision is to offer a one-stop shop for her customers who are mostly moms. “What I strive for now is to have my customers come here and get everything they need in one store,” Marie explained. Marie understands how busy a mom’s life can be, having a five-year old and twin four-year-olds. She tries to stock merchandise that allow clients to buy everything they need for an occasion. For example, if a friend’s party is on the calendar, her customer can come in and buy an outfit and a birthday or host gift all in one place.


“We moms are limited on time; we are always running around. If you can get it all done in one spot, why not?” she said

Pink Jewels continues to evolve to serve its customers. Most recently, Marie launched an e-commerce website offering clothing and accessories at discounted prices. Clients can buy an item in any size or color on pink-jewels. com and it will ship directly from the vendor.

Marie also values offering personalized customer service. Pink Jewels provides free local delivery, free gift wrap, and she tries to go “above and beyond” to help her busy clientele.


This fall/winter season, Marie is excited for the jackets and boots hitting the store, as well as the Black Friday and Small Business Saturday sales. She said fashion continues to be comfortable, as people grew accustomed to during the pandemic, but that “we’re slowly moving out of leggings and sweatpants.”


Marie also appreciates how her customers supported her and Pink Jewels during the pandemic. “Being in a small town, it’s all about community. Everyone was here for me. That’s why I survived,” she said gratefully. “My customers were calling me, buying things, buying gift certificates. They saw the effort I was making [to save my business], and they were putting in effort to keep me alive. It was a team effort.”

Pink Jewels

1110 Town Center Way, Livingston