LuxeLife Group Helps Homeowners Live Their Best Life

LuxeLife Group is owned by Simon and John Westfall-Kwong, longtime Millburn-Short Hills residents whose penchant for real estate blossomed into a Circle of Excellence-winning realty group serving over seven counties and fifty towns.

Simon has been in the real estate industry for 18 years. Before that, he spent the first half of his career in fashion–traveling the world to identify new trends– and interior design. John has had a lengthy career in non-profit management and fundraising. After several years of investing in and reselling properties together as a side business, Simon transitioned to real estate full time, eventually starting his own group. About six years ago, John joined the team full-time and is grateful for the opportunity to have more quality time with their two teenage daughters.


The LuxeLife Group of eXp Realty, formerly the Simon Westfall-Kwong Real Estate Group, rebranded this year to better reflect the growing group and its client-centric mindset. “We’ve built a team of smart real estate advisors. Your home is one of the biggest assets in your financial portfolio, when you hire us you get a team that’s the best in the business and 100% dedicated to making sure your goals are met,” said Simon. Additionally, the new brand name now encompasses all of the agents within the group, which consists of twelve agent advisors in the field and a large support staff, all of whom are licensed in NJ.

“All of our team members are truly local experts. When we are helping both buyers and sellers, we help them understand how to choose where they want to live to live their best life,” said Simon. This includes advising buyers on the pros and cons of each town or location, property and beyond. Many of the team members are also active in their communities–for instance, Simon was president of the Millburn Education Foundation and John was president of the Millburn Board of Education. “This ensures our team has firsthand knowledge of the different nuances of each town,” said John.


LuxeLife Group prides itself on its white glove concierge model. For a client, this means that they’re interfacing with just their real estate advisor, even though the agent has dozens of resources backing them up throughout the process that includes transactions, marketing, staging and more. “We have an amazing team on the back end. The clients often never see them because we want to make it as easy as possible for them. But, our clients are getting that niche expertise while only dealing with one person,” explained John.


When it comes to selling houses, the LuxeLife Group knows how important first impressions are. “We have a strong value-add in terms of our staging and marketing. We’re really fortunate to have Simon’s design background. It helps us shorten our days on the market and get optimal home prices because of that first marketing splash,” said John. Their clientcentric focus has helped their team to grow to a consistent $100M+ in annual sales volume and reliable area top producers.


“Today, most people go online to look at houses, so the first day your home is on the market is critical to interested buyers. We have stats that indicate if potential buyers stay on our listings longer,” added Simon.

For buyers, the LuxeLife team is loaded with data points to help them make the best decision. “Today, buyers are often looking at houses in two to five towns,” explained John. “We’ll provide them with the data and nuances to narrow down what they think is going to be the best fit for them.” LuxeLife can help them prioritize or identify areas just a few minutes away from their original target that may better fit their needs for their budget.

LuxeLife Group serves Essex, Morris and Union counties, and also covers shore towns to help clients with second homes or investment properties. They work with clients selling and buying all types of properties, from one bedroom condos to seven bedroom homes. “Our goal is to provide the best strategy and results so that they have an amazing journey to ensure that they’re a client for life,” said Simon.

When it comes to trends, LuxeLife Group is armed with data to help both buyers and sellers make the best decisions possible. “We’re in this micropocket area with low active listing inventory and high demand,” said Simon. “It’s still considered a seller’s market—you can get great equity in your property right now,” he adds.

LuxeLife Group of eXp Realty

866-201-6210 x2913

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